🛠️ My Most Popular Ideas of 2024


This is the second to-last newsletter before my annual writing break for the holidays. After next week's issue, I will return to your inboxes on January 31, 2025.


My Most Popular Ideas of 2024

READ ON

​HERBIG.CO​

PUBLISHED

Dec 13, 2024

READING TIME

3 min & 25 sec

​Dear Reader,​

These five ideas had the biggest impact on my own thinking or my readers and consulting clients throughout 2024:

​Treating Ways of Working Like Products​

The core message of my talk at Product at Heart was to avoid Alibi Progress by treating domains like Strategy, OKRs, and Discovery like products. I received so much positive feedback on this framing that I can't wait to explore it further in my upcoming book (more on that next week).

video preview​

​Translating Company OKRs to Team Action​

Struggling with company OKRs that feel impossible to influence? Discover how to transform broad company metrics into actionable team KRs through William H. Dettner's adapted "sphere of influence" framework.

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​How to Go from Vision to OKRs​

Most companies struggle to connect their big vision to daily work. Through a football club example, I explained the exact steps to build your strategy chain: Vision → North Star → Strategy → Discovery → OKRs.

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​How does your Traffic Light Strategy look?​

Your Product Strategy doesn't have to be 100% proven before you start sharing it. Instead, embrace your assumptions by using the Traffic Light approach to identify what's rock-solid (Green), what has just enough conviction (Yellow), and what needs more evidence (Red). This simple method helps you focus discovery efforts where they matter most to reduce uncertainty.

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​What is a Product? 5 CPOs Share Their Truth​

Every organization needs to define what a product means to them. Through conversations with CPOs from Hemnet, Native Instruments, Tinder, and more, I explored how products create value through both utility and entertainment. Learn why a product is more than just a widget—it's an experience that creates outcomes.

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1 Question For You To Put This Into Practice

Which idea had the most significant impact on your way of thinking and living in 2024?

Reply and let me know your answer.

If you have ever benefited from my content, I'd appreciate it if you would share​ this newsletter on LinkedIn. It truly helps.

Thank you for Practicing Product,

​Tim​

Good News!

Tickets are on sale for my in-person Product Discovery workshop on March 10 in London (as part of the Mind the Product conference).

Content I found Practical This Week

5 lessons I learned after conducting 100+ customer interviews

When crafting interview questions, you naturally formulate them in a way that makes sense to you. However, the people you are interviewing might react differently to your questions. You won’t always guess or predict how everything will work. Questions that make sense to you might not give you the information you want or might confuse the interviewee. So, go ahead and arrange that interview, but when analyzing your interviews, don’t just summarize the answers—go back to your interview guide and see if it worked the way you intended.

The Easiest Way to Start Working with OKRs: Ground Your Work in What Matters

OKRs can sometimes feel abstract, especially when you’re first starting out. You may get lost in lofty goals and struggle to bring those goals back to the day-to-day work. That’s why applying OKRs to an existing project is such a powerful way to start. By starting with the project you’re already working on, you keep yourself grounded. You’ve got the details, the deadlines, and the people involved. The difference is now you’re bringing in a layer of strategic thinking by asking why you’re doing it and how you’ll measure success.

In command

Being “in command” doesn’t mean the metrics are always healthy, nor even that they’re moving in the right direction. It means you’ve already thought about what to measure and you’re watching the things that really matter. When metrics go awry, you’re the first one to identify that, and are already taking action in proportion to their importance and how far off the mark they are.

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

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