Product Practice #378 What would I do differentlyabout writing a book? READ ON HERBIG.CO PUBLISHED Oct 2, 2025 READING TIME 3 min & 44 sec Dear Reader, With my book, Real Progress, now being out in the world for two weeks, I thought it was time to share some reflections on the book journey. What I would do differently Create more uninterrupted writing stretches. Every time I had three or more meeting- and preparation-free workdays to write, I was surprised by the amount of progress I could...
6 days ago • 3 min read
Product Practice #377 How long did it takeme to write my Book? READ ON HERBIG.CO PUBLISHED Sep 26, 2025 READING TIME 7 min & 48 sec Dear Reader, First things first: The Kindle version of Real Progress is now available on Amazon. Get your copy here: 🇩🇪 Amazon Germany, Austria, and Switzerland 🇬🇧 Amazon UK 🇺🇸 Amazon US 🇫🇷 Amazon France 🇳🇱 Amazon Netherlands 🇨🇦 Amazon Canada 🇦🇺 Amazon Australia 🇮🇹 Amazon Italy 🇵🇱 Amazon Poland 🇮🇳 Amazon India 🇧🇷 Amazon Brazil June 2023 During Product at Heart,...
12 days ago • 4 min read
Product Practice #375 Bringing Discovery to EngineersWho 'Just Want to Build' READ ON HERBIG.CO PUBLISHED Sep 12, 2025 READING TIME 5 min & 47 sec Dear Reader, I've coached product teams where engineering managers push back on discovery work, convinced that buildins is always faster than validating. They might see testing and validating ideas as obstacles between them and shipping cooler and shinier features. And, should you always extend your Discovery to a quarter because "that's how long...
26 days ago • 3 min read
Product Practice #374 How to Go From Customer Problems to Outcome OKRs READ ON HERBIG.CO PUBLISHED Sep 5, 2025 READING TIME 5 min & 18 sec Dear Reader, Most teams skip the hardest part of creating OKRs: translating validated customer problems into meaningful metrics. You've done the discovery work. Your interviews revealed that drivers on your ridesharing platform struggle with shift planning—they can't predict which areas will be busy, leading to wasted time and lower earnings. But instead...
about 1 month ago • 3 min read
Product Practice #373 Discovery Collaborationis about Skills, not Titles READ ON HERBIG.CO PUBLISHED Aug 29, 2025 READING TIME 3 min & 15 sec Dear Reader, Too many people get fixated on “we have to hire these roles to set up a Product Trio” when, in reality, they can get going from wherever they are. Having one representative from each domain of expertise is ideal, but it’s rarely the reality for product teams. So, instead of waiting until everything’s “in place,” here’s how to get going even...
about 1 month ago • 3 min read
Product Practice #372 When are you donewith Product Discovery? READ ON HERBIG.CO PUBLISHED Aug 22, 2025 READING TIME 3 min & 45 sec Dear Reader, One of the standard questions I get in discovery coaching and workshops is, "How do I know I have done enough discovery?" I typically smile, because I can get on one of my favorite soapboxes:Think of the end of discovery as the exit of a highway you feel confident enough in taking, based on your surroundings and your current understanding of how...
about 2 months ago • 4 min read
Product Practice #371 The OKR ParallelUniverse Syndrome READ ON HERBIG.CO PUBLISHED Aug 15, 2025 READING TIME 3 min & 55 sec Dear Reader, Welcome back! I for sure started to miss writing these weekly essays about halfway through my summer break. Between speaking appearances and nudging my book closer to completion, I also enjoyed some time off. I hope you had (or still have) a fantastic summer full of nourishing experiences and some time to recharge. And now, onto this week's essay. Here's an...
about 2 months ago • 3 min read
This is the last newsletter before my annual summer writing break. I will be back in your inbox on August 17. Have a wonderful summer! ☀️ Product Practice #370 My 2025 Mid-Year Review READ ON HERBIG.CO PUBLISHED Jul 4, 2025 READING TIME 4 min & 06 sec Dear Reader, What I focused on in the first half of 2025 Writing and Editing My Book After a big writing push from February to April, I was able to share the first complete draft of my book Real Progress - How to Connect Product Strategy, OKRs,...
3 months ago • 2 min read
Product Practice #369 Product Discovery Triangulation READ ON HERBIG.CO PUBLISHED Jun 29, 2025 READING TIME 4 min & 47 sec Dear Reader, To get to an informed conviction through Product Discovery, product teams often need to be creative. It can be challenging for Product Discovery collaborators to make real progress, especially when they lack an environment that provides the right amount of guidance without being too constraining for Adaptable Product Discovery.That’s why today’s newsletter is...
3 months ago • 4 min read