🛠️ My Product at Heart 2024 Keynote Recording and Slides


Product at Heart 2024
Keynote Recording and Slides

READ ON

​HERBIG.CO​

PUBLISHED

Oct 18, 2024

READING TIME

2 min & 17 sec

​Dear Reader,​

Stepping on stage at Product at Heart 2024 five weeks ago was a definitive highlight of my year so far. I loved bringing a message I deeply care about to an audience I also care about.

Without further ado, I'm happy to share the full recording of this keynote with you:

​You can also get the slides and templates I shared during the talk here (as a subscriber, I won't make you fill out another form).

Did you enjoy this one or have feedback? Do reply. It's motivating. I'm not a robot; I read and respond to every subscriber email I get (just ask around). If this newsletter isn't for you anymore, you can unsubscribe here.

Thank you for Practicing Product,

​Tim​

PS. Most Early Bird tickets for the Product at Heart Hamburg 2025 have already sold out. If you're an early bird, you better be quick!

Join my In-Person Workshops in Berlin

I'm excited to bring my beloved in-person workshops back to Berlin in January 2025. You can choose between 1-day workshops on Product Strategy, Product OKRs, or Product Discovery OR get the full 3-day experience for you or your team.

(reach out for custom team quotes)

Content I found Practical This Week

Directional Clarity for Product Managers

The most important thing is to start refining a clear perspective on your area of responsibility. Even if you currently have little time to work on it extensively, this is still a critical step. And even if you feel that your organization lacks clarity on a higher level and you can’t for instance base your work on a nicely connected cascade of Vision, Strategy & Objectives as described in Martin Eriksson’s great mental model Decision Stack: You can still can create more clarity in your area and it’s your job to do so!

Product operating model assessment at Sadapay

At SadaPay, after a few top-down feature "suggestions" didn't achieve the desired outcomes, we recognized the need to improve our product practices. However, this goal was quite vague. Based on Marty Cagan's Transformed, I created a checklist of what good practices look like. I then worked with stakeholders to assess our current state so we could build an improvement plan.

Why It's Finally Time for the Individual Contributor PM to Shine

Why hasn’t there been an IC PM career track? Candidly, I think it's because product leaders haven’t introduced the right incentives. In my org, we have an IC PM track that goes all the way up to the C-suite. For example, an IC PM reports directly to me as our Chief Product Innovation Officer. PM orgs are naturally smaller than engineering orgs. So forcing all great PMs to aspire to be managers isn’t sustainable. It’s common to have an IC career track in engineering. We need the same for PMs.

What did you think of this week's newsletter?

​👎​

​Bad​

​🤷‍♂️​

​Meh​

​👍​

​Great​

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Enjoy the newsletter? Please forward it.

It only takes 2 clicks.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

Read more from Product Practice Newsletter

Product Practice #375 Bringing Discovery to EngineersWho 'Just Want to Build' READ ON HERBIG.CO PUBLISHED Sep 12, 2025 READING TIME 5 min & 47 sec Dear Reader, I've coached product teams where engineering managers push back on discovery work, convinced that buildins is always faster than validating. They might see testing and validating ideas as obstacles between them and shipping cooler and shinier features. And, should you always extend your Discovery to a quarter because "that's how long...

Product Practice #374 How to Go From Customer Problems to Outcome OKRs READ ON HERBIG.CO PUBLISHED Sep 5, 2025 READING TIME 5 min & 18 sec Dear Reader, Most teams skip the hardest part of creating OKRs: translating validated customer problems into meaningful metrics. You've done the discovery work. Your interviews revealed that drivers on your ridesharing platform struggle with shift planning—they can't predict which areas will be busy, leading to wasted time and lower earnings. But instead...

Product Practice #373 Discovery Collaborationis about Skills, not Titles READ ON HERBIG.CO PUBLISHED Aug 29, 2025 READING TIME 3 min & 15 sec Dear Reader, Too many people get fixated on “we have to hire these roles to set up a Product Trio” when, in reality, they can get going from wherever they are. Having one representative from each domain of expertise is ideal, but it’s rarely the reality for product teams. So, instead of waiting until everything’s “in place,” here’s how to get going even...