How to Go from Vision to OKRsDear Reader, Our Vision is for our hometown to be a sporting heritage that creates excitement among fans and business opportunities through our club’s brand. Our North Star Metric is the Number of Attractive Football Seasons Completed. An attractive Football Season requires:
Our Strategy is to drive the Input Metric of winning international titles by winning the Champions League through domination of opponents with an overwhelmingly effective offense. This Strategy will help us say no to off-Strategy opportunities like defense players approaching our club, the prioritization of players for starting line-ups in domestic league games, and how to approach the training regime. We know this strategy has worked out if we have won the Champions League title with at least 30% more scored goals than the next best team. The most significant gap in this strategy is the width of world-class strikers. This makes our Discovery priority to answer the question, “What experienced and proven strikers can join us in time before the start of the CL season that sits within the established budget?” This will lead to activities around scouting, negotiation, and medical checks. This will also require striker-specific coaches and training formats, as well as new tactical considerations. To measure our progress towards the strategic success criteria along the way, we set the following OKRs: O: Our offense steamrolls opponents KR1: Average time to first goal attempt per game is 5 minutes KR2: We score 3 more goals than we receive per game on average KR3: We have equally as many strikers in the opponent's penalty area as they have defenders in 70% of our offense plays KR4: 75% realization of in-game scoring opportunities O: Our team is physically and mentally enduring KR1: 5% required exchange rate of starting line-up players KR2: Average full health of team members per game of 90% KR3: 100% of the starting line-up receives three recovery treatments within 72h of a game Did you enjoy this one or have feedback? Do reply. It's motivating. I'm not a robot; I read and respond to every subscriber email I get (just ask around). If these emails aren't for you anymore, you can unsubscribe here. Thank you for Practicing Product, Tim What did you think of this week's newsletter? As a Product Management Coach, I guide Product Teams to measure the progress of their evidence-informed decisions. I identify and share the patterns among better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
Product Practice #368 How a Product Vision Board saved my Strategy READ ON HERBIG.CO PUBLISHED Jun 20, 2025 READING TIME 3 min & 53 sec Dear Reader, I once led a newly formed product team that aimed to develop a product to increase the monetization of a specific user segment. I co-led a long Discovery effort that validated and scoped this product. At one point during our Delivery journey, my boss approached the team while I was on leave and asked them what they were trying to accomplish....
Product Practice #367 3 Prompts to help TeamsGo from KPIs to OKRs READ ON HERBIG.CO PUBLISHED Jun 13, 2025 READING TIME 3 min & 56 sec Dear Reader, In theory, distinguishing KPIs from OKRs should be simple. KPIs are reactive metrics you monitor, but only act on when they exceed or drop below a certain threshold. Think revenue or conversion rate. Objectives and Key Results (OKRs) contain proactive metrics that help you measure your progress towards strategic priorities. Consider revenue from a...
Product Practice #366 Why bol.com made itsgoal-setting more pragmatic READ ON HERBIG.CO PUBLISHED Jun 6, 2025 READING TIME 5 min & 30 sec Dear Reader, This is the final part of my mini-series on how bol.com, one of Europe's largest e-commerce companies, shapes its fintech products. After exploring their product definition and discovery practices, let's look at how they've adapted traditional goal-setting frameworks to their reality. Particularly as a function that wears two hats, enabling...