profile

Product Practice Newsletter

Turn Product Theory into Pragmatic Application by Tim Herbig

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

Featured Post

🛠️ I asked 5 CPOs what a Product is. Here‘s what they said. (Part 2)

Product Practice #325 I asked 5 CPOs what a Product is. Here‘s what they said. (Part 2) READ ON HERBIG.CO PUBLISHED Jun 7, 2024 READING TIME 4 min & 45 sec Dear Reader, This is the sequel to last week’s newsletter. You can catch-up by re-reading it here. What is a Product? Arne Kittler, Product Org Consultant & Fractional Leader, ex-CPO at Facelift It can make sense to differentiate the external from the internal perspective even though they ideally lead to the same result. Let me explain:...

6 days ago • 4 min read

Product Practice #324 I asked 5 CPOs what a Product is. Here‘s what they said. (Part 1) READ ON HERBIG.CO PUBLISHED May 31, 2024 READING TIME 4 min & 1 sec Dear Reader, Owning and improving product practices and effective team topologies requires a shared understanding of what you actually mean when you say the word “product.” These domains are not called Product xyz because they are done solely by Product Managers. They are called this way because they are in service of bringing products to...

13 days ago • 3 min read

Product Practice #323 What Should Strategy, OKRs, and Discovery Allow You To Do? READ ON HERBIG.CO PUBLISHED May 24, 2024 READING TIME 3 min & 54 sec Dear Reader, It’s tempting to focus the process of practicing Strategy, OKRs, and Discovery on technical correctness. Does the Objective not have a number? Cool! Do you interview one customer per week? Great - Let’s move on. But that’s a pattern of Alibi Progress: prioritizing technical correctness over everyday value. Whenever these ways of...

20 days ago • 4 min read

Product Practice #322 Linked Better Practices over Stacked Best Practices READ ON HERBIG.CO PUBLISHED May 17, 2024 READING TIME 5 min & 32 sec Dear Reader, Your Product Strategy is not just a fill-in-the-blanks statement you put on a slide or the canvas you fill out. It’s a powerful tool, the coherent connection of individual patterns and components, that guides your every move, no matter the format in which you display these. BUT, once you have articulated your choices, you can use concise...

27 days ago • 3 min read

Product Practice #321 MVPs ≠ Experiments READ ON HERBIG.CO PUBLISHED May 10, 2024 READING TIME 2 min & 42 sec Dear Reader, Don’t make the mistake of “Let’s test this assumption with an MVP.” I called out MVPs for being too expensive for shortening the lead time towards reducing uncertainty during Product Discovery back in 2017: As Casey Winters defined it, “An MVP is all about delivering value to users by building the smallest product you can to test a hypothesis. You ship to learn, which...

about 1 month ago • 2 min read

Product Practice #320 Assumptions vs. Experiments vs. Hypotheses READ ON HERBIG.CO PUBLISHED May 3, 2024 READING TIME 3 min & 48 sec Dear Reader, “Make sure you treat this as an experiment.” “Our working hypothesis is that people want this.” Are any of these familiar? Your team (or the entire organization) might regularly mix up the terms assumptions, experiments, and hypotheses, which can create confusion at best. Let’s clarify what each of these means. An Assumption is a statement about...

about 1 month ago • 3 min read

Product Practice #319 A Product Coach Walks into a Bar Full of UX Researchers... READ ON HERBIG.CO PUBLISHED Apr 26, 2024 READING TIME 5 min & 01 sec … and says, "I'm looking for actionable insights." The bartender replies, "Well, you're in luck! We serve them straight up, no bias added." (thanks for helping me complete this pun, ChatGPT). Dear Reader, Lately, there has been a lot of (necessary and unnecessary) talk about the collaboration between Product and UX practitioners. Independent but...

about 2 months ago • 4 min read

Product Practice #318 How does your Traffic Light Strategy look? READ ON HERBIG.CO PUBLISHED Apr 19, 2024 READING TIME 4 min & 37 sec Dear Reader, Here’s the good news: Your Product Strategy doesn’t have to be 100% proven and watertight based on evidence before you can start sharing and working on it. Instead of trying to hide the assumptions present in your strategy, embrace them by using what I like to call the “Traffic Light Strategy.” This ties in with the idea that your Strategy consists...

about 2 months ago • 3 min read

Product Practice #317 From Product Strategy to OKRs READ ON HERBIG.CO PUBLISHED Apr 12, 2024 READING TIME <1 min Dear Reader, This week, I conducted a webinar that turned into a mini-workshop with airfocus (Disclaimer: I'm an Angel Investor in them). In it, I used a made-up mock case to work with the audience through making Product Strategy choices within the constraints of a Company Strategy and how to turn these into possible quarterly KRs. Without further ado, here's the full recording,...

2 months ago • 2 min read

Product Practice #316 Don't turn Continuous Discovery into Dogmatic Discovery READ ON HERBIG.CO PUBLISHED Apr 5, 2024 READING TIME 2 min & 41 sec Dear Reader, When I recently talked to Vivek Kumar for my work-in-progress book, this insight stood out: "The biggest moat you can always have is how fast you can learn." And a recurring theme in a recent Product Discovery workshop was to hold every decision in Product Discovery against "whether it helps reduce lead-time to actionable insights (aka...

2 months ago • 3 min read
Share this page