Your OKRs Are Fine. Your Strategy-Discovery Gap Isn’t.


My Digitale Leute Summit 2024 Keynote Recording and Slides

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HERBIG.CO

PUBLISHED

Feb 28, 2025

READING TIME

1 min & 40 sec

​Dear Reader,​

I'm excited to share the full recording of my talk on How Product Teams Can Connect the Dots of Strategy, OKRs, and Discovery from last year's Digitale Leute Summit. You can think of it as the naturally progressing chapter (hint hint) that would follow my talk from Product at Heart 2024.

video preview

As always, I won't require you, as an existing subscriber, to fill out another form to access the slides I presented. You can access the full deck right here.

1 Question For You To Put This Into Practice

What’s the biggest gap between your strategy, OKRs, and discovery—and how is it slowing down real progress?

Reply and let me know your answer.

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Thank you for Practicing Product,

Tim

Content I found Practical This Week

Product Strategy: A Practical Guide

A crucial question I always ask at the start is: "What is most important to clarify with this strategy?" The answer varies significantly based on context. For a company in a commoditized market, it might be defining a credible differentiation strategy. For a mature company, it could be addressing challenging legacy systems.

Decoupling OKRs: It’s Time to Let Go

Once the company OKRs are set, teams can figure out what they need to do. Maybe they align directly with the company objectives. Maybe they focus on something specific to their function that’s critical for the quarter. Either way, they don’t need to wait for approval—they just start moving.

The Feedback Fragmentation Tax

The fundamental job of product teams is to understand the customer. This probably sounds like an obvious statement. But that’s becoming nearly impossible. Not because we don't want to listen, but because we're drowning in a sea of customer feedback that we can't effectively process. There are three trends I’ve been paying close attention to for the past few years that are converging.

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

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1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

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