Your OKRs Are Fine. Your Strategy-Discovery Gap Isn’t.


My Digitale Leute Summit 2024 Keynote Recording and Slides

READ ON

HERBIG.CO

PUBLISHED

Feb 28, 2025

READING TIME

1 min & 40 sec

​Dear Reader,​

I'm excited to share the full recording of my talk on How Product Teams Can Connect the Dots of Strategy, OKRs, and Discovery from last year's Digitale Leute Summit. You can think of it as the naturally progressing chapter (hint hint) that would follow my talk from Product at Heart 2024.

video preview

As always, I won't require you, as an existing subscriber, to fill out another form to access the slides I presented. You can access the full deck right here.

1 Question For You To Put This Into Practice

What’s the biggest gap between your strategy, OKRs, and discovery—and how is it slowing down real progress?

Reply and let me know your answer.

Did you enjoy the newsletter? Please forward it. It only takes two clicks. Creating this one took two hours.

Thank you for Practicing Product,

Tim

Content I found Practical This Week

Product Strategy: A Practical Guide

A crucial question I always ask at the start is: "What is most important to clarify with this strategy?" The answer varies significantly based on context. For a company in a commoditized market, it might be defining a credible differentiation strategy. For a mature company, it could be addressing challenging legacy systems.

Decoupling OKRs: It’s Time to Let Go

Once the company OKRs are set, teams can figure out what they need to do. Maybe they align directly with the company objectives. Maybe they focus on something specific to their function that’s critical for the quarter. Either way, they don’t need to wait for approval—they just start moving.

The Feedback Fragmentation Tax

The fundamental job of product teams is to understand the customer. This probably sounds like an obvious statement. But that’s becoming nearly impossible. Not because we don't want to listen, but because we're drowning in a sea of customer feedback that we can't effectively process. There are three trends I’ve been paying close attention to for the past few years that are converging.

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

Read more from Product Practice Newsletter

This is the last newsletter before my annual summer writing break. I will be back in your inbox on August 17. Have a wonderful summer! ☀️ Product Practice #370 My 2025 Mid-Year Review READ ON HERBIG.CO PUBLISHED Jul 4, 2025 READING TIME 4 min & 06 sec Dear Reader, What I focused on in the first half of 2025 Writing and Editing My Book After a big writing push from February to April, I was able to share the first complete draft of my book Real Progress - How to Connect Product Strategy, OKRs,...

Product Practice #369 Product Discovery Triangulation READ ON HERBIG.CO PUBLISHED Jun 29, 2025 READING TIME 4 min & 47 sec Dear Reader, To get to an informed conviction through Product Discovery, product teams often need to be creative. It can be challenging for Product Discovery collaborators to make real progress, especially when they lack an environment that provides the right amount of guidance without being too constraining for Adaptable Product Discovery.That’s why today’s newsletter is...

Product Practice #368 How a Product Vision Board saved my Strategy READ ON HERBIG.CO PUBLISHED Jun 20, 2025 READING TIME 3 min & 53 sec Dear Reader, I once led a newly formed product team that aimed to develop a product to increase the monetization of a specific user segment. I co-led a long Discovery effort that validated and scoped this product. At one point during our Delivery journey, my boss approached the team while I was on leave and asked them what they were trying to accomplish....