How to Build a Product Strategy That Fits Your Company’s Focus​Dear Reader,​ Besides being decisive, another attribute that can determine the value of your Product Strategy is how layered it is. The best way to think of the interplay between the Company and Product layers is the magnitude of overlap between each of them: Is the audience you chose for your Product part of the prioritized audience by the company? Is the distribution channel you want to leverage mastered by the company? How can you make your offering stand out using the company's existing differentiators? So, a critical attribute of a useful Product Strategy is its ability to fit into the Company Strategy and make coherent choices that inform the intentional delivery of Features. Here's how our exemplary b2b SaaS company, Analytico, can make use of this: As a company, Analytico had established the route of doing one thing really, really well ( web eCommerce tracking) through a fully integrated solution (as opposed to catering to more use cases through integrations). For the new predictive checkout optimization features, this meant not getting lost in all the possibilities of other checkouts: No tiered pricing or subscriptions. While stakeholders suggested other checkouts that could be optimized, the product team could use the established company focus to narrow its perspective on audiences and problems worth solving. Among others, they prioritized GDPR compliance and the ease of use for integrating with web technologies like Progressive Web Apps (PWAs). This way, they could reinforce the company's established strengths and increase the chances of succeeding for Next week, we'll wrap up this miniseries by looking at how Analytico can ensure its Product Strategy is Executable. Did you enjoy this one or have feedback? Let me know and reply. Hearing from you is what motivates me whenever I sit down to write this newsletter. If this newsletter isn't for you anymore, you can unsubscribe here. Thank you for Practicing Product, ​Tim​ Join my In-Person Workshops in BerlinI'm excited to bring my beloved in-person workshops back to Berlin in January 2025. You can choose between 1-day workshops on Product Strategy, Product OKRs, or Product Discovery OR get the full 3-day experience for you or your team.
What did you think of this week's newsletter? As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions. I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
Product Practice #340 How to Navigate Product Discovery Like a Map READ ON HERBIG.CO PUBLISHED Nov 1, 2024 READING TIME 4 min & 51 sec Dear Reader, “We need to complete all six Discovery phases in order." "Let's perfect that JTBD statement before we talk to users." "Our process requires detailed one-pagers before any customer interviews." Does this sound familiar? These are examples of dogmatic defaults: Teams cycling through the same tools in the same order, regardless of context. While...
Product Practice #339 How to predict the future of your OKRs (and why it matters) READ ON HERBIG.CO PUBLISHED Oct 25, 2024 READING TIME 3 min & 32 sec Dear Reader, Ever sat in an OKR review meeting feeling like you're just going through the motions or reporting without meaning? You're not alone. As a Head of Product, I've been there too. But what if I told you there's a way to make your OKRs truly useful for decision-making? Let's dive in. The power of predicting the future One of my favorite...
Product Practice #338 Product at Heart 2024Keynote Recording and Slides READ ON HERBIG.CO PUBLISHED Oct 18, 2024 READING TIME 2 min & 17 sec Dear Reader, Stepping on stage at Product at Heart 2024 five weeks ago was a definitive highlight of my year so far. I loved bringing a message I deeply care about to an audience I also care about. Without further ado, I'm happy to share the full recording of this keynote with you: Watch the Video You can also get the slides and templates I shared during...