Linked Better Practices over Stacked Best Practices​Dear Reader,​ Your Product Strategy is not just a fill-in-the-blanks statement you put on a slide or the canvas you fill out. It’s a powerful tool, the coherent connection of individual patterns and components, that guides your every move, no matter the format in which you display these. BUT, once you have articulated your choices, you can use concise statements to check if you provide an apparent reason to say no to things: Our <value proposition or offering> helps <audience> achieve <job>. We distribute <value proposition or offering> through <distribution channel> to reach <audience>. <Audience> chooses <value proposition> and not <alternative> to achieve <job> because of <differentiation.> Watch for these two things to test the quality and effectiveness of these proving statements:
Don’t start your strategic thinking with these statements to avoid falling for Alibi Strategy. Treat your Strategy like a Product and focus your formats and activities on the value it has to provide. You can keep them in the back of your mind when working on individual parts of your strategy (”Does this align with this statement?” or “Can this be opposed?”). Did you enjoy this one or have feedback? Do reply. It's motivating. I'm not a robot; I read and respond to every subscriber email I get (just ask around). If this newsletter isn't for you anymore, you can unsubscribe here. Thank you for Practicing Product, ​Tim​ How to Dive Deeper into Product StrategyLearn how I helped companies like Chrono24 hone their Product Strategy practices. I closely work with product organizations through workshops and coaching to introduce and adapt Product Strategy.
What did you think of this week's newsletter? As a Product Management Coach, I guide Product Teams to measure the progress of their evidence-informed decisions. I identify and share the patterns among better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
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