MVPs ≠ ExperimentsDear Reader, Don’t make the mistake of “Let’s test this assumption with an MVP.” I called out MVPs for being too expensive for shortening the lead time towards reducing uncertainty during Product Discovery back in 2017: As Casey Winters defined it, “An MVP is all about delivering value to users by building the smallest product you can to test a hypothesis. You ship to learn, which influences future product development.” While shipping to learn can be a crucial choice for further reducing uncertainty, there’s so much more you can do before building even the smallest version of a product. In contrast, you can use experiments to test assumptions without delivering value to customers. Think of usability testing of Figma prototypes or fake door tests. That doesn’t make these techniques better or worse than an MVP; they are just differently suited for different contexts. One of my favorite prompts to help product teams move out of Discovery motions and get into Discovery action is this: “If you only had one week to reduce uncertainty as much as possible, what would you do? And why aren’t you doing it now?” That doesn’t mean Discovery has to be done within a week, but it enforces a sense of urgency toward reducing uncertainty with the shortest possible lead time. Otherwise, Discovery work will continually expand to whatever time box you give. Consequently, aiming for an MVP as a Discovery artifact will carry overhead and dependencies since it requires actual code to be shipped to production. When to use Experiments to reduce uncertainty further
When to use an MVP to reduce uncertainty further
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