The AI-Assisted Product Discovery Cheatsheet


The AI-Assisted Product
Discovery Cheatsheet

PUBLISHED

Mar 6, 2026

READ ON

HERBIG.CO

​Dear Reader,​

I'll cut to the chase: A few weeks ago, I thought about synthesizing high-level guidance on what stays the same and what needs to change in Product Discovery with AI - beyond the ever-changing tool details.

So, I reached out to one of my favorite Product AI-thinkers right now, Julia Bastian (who's knowledgeable, pragmatic, and practical), and we compiled this graphic for you. Enjoy!

Click here for the high-res PDF version

Thank you for Practicing Product,

Tim

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At its core, strategic thinking is the ability to rise above the daily tactical grind. As one seasoned product manager on Reddit’s perfectly summarized the shift: “ICs finish tasks. PMs define outcomes. ICs react. PMs reframe. ICs ship. PMs steer.” When you are tactical, you focus on completing the puzzle piece in front of you. When you are strategic, you are looking at the picture on the box to make sure your piece is going in the right place. It means recognizing patterns, anticipating roadblocks, rather than just an order-taker.

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