1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com
You don’t need to investigate every problem
You don’t need to
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Dear Reader,
Discovery without direction leads to endless exploration. Teams can feel overwhelmed, believing they must investigate every problem.
Your strategic audience choices determine which customer feedback deserves priority investigation, while discovery insights reveal whether your strategic assumptions about customer problems and competitive positioning hold up in practice. This creates a feedback loop where strategy becomes more evidence-based, and research becomes more targeted.
Valuable OKRs turn strategic directions into measurable, actionable priorities for teams. When your goals target specific user behavior changes, discovery can focus on understanding why those behaviors aren't happening as expected.
The goal isn't perfect certainty, but sufficient confidence to make better decisions. Methods should be selected based on what uncertainties most need reduction, not what process looks most thorough. Success isn't measured by perfect adherence to a discovery process, but by the reduction of costly mistakes (i.e., shipping features nobody uses).
Give your next discovery cycle a clear direction.
Join me September 28–30 for From Strategy to Discovery. Three live sessions to make clear strategic choices, set goals you can influence, and plan what to test first.
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Thank you for Practicing Product,
Tim
As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.
I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.
Product Practice Newsletter
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com
Product Practice #432 Your Product Strategy Can Be Focused Without Covering Everything PUBLISHED Oct 29, 2026 READ ON HERBIG.CO Dear Reader, If your Product Strategy prioritizes paid customers, what happens to everyone using your product for free? Aakash Gupta raised this question in our Product Growth podcast conversation. At Apollo, the strategic focus was on paid users. But he couldn’t ignore everyone else. It’s a useful tension. A strategy needs to concentrate your effort, while your team...
Product Practice #431 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 23, 2026 READ ON HERBIG.CO Dear Reader, Last week, Julia and I taught our new The AI-Powered PM: From Hype to Agentic Application workshop, and I wanted to share my top three takeaways across our material and participants' takeaways: #1 Effortless Agentic Building Enables True Product Creativity Once everyone locked in on the fundamental agent components of user prompt, system prompt, context, and output,...
Product Practice #430 How to Think About Product Strategy in the Age of AI PUBLISHED Oct 16, 2026 READ ON HERBIG.CO Dear Reader, Two weeks ago, I had the incredible opportunity to be on Akash's Product Growth Podcast. Now that the episode is out, I can finally share it with you as well. I typically don't put podcast episodes front and center in this newsletter, but since this is more of a 1-hour AI Product Strategy Masterclass than an audio-only podcast, I think it's one of the best pieces of...