Pragmatic OKRs Keynote Recording


Pragmatic OKRs
Keynote Recording

READ ON

HERBIG.CO

PUBLISHED

Nov 13, 2025

READING TIME

2 min & 16 sec

​Dear Reader,​

Possibilities to Connect with me in the Next Two Weeks

Nov 13: Product Owner Day (Online, German)

Nov 18: UXCam Live Workshop (Online, English)

Nov 18: Scrum Event (Online, English)

Nov 20: ProductTank FFM (In-person, English)

I hope to see you there.

This week, I want to share the recording from my talk on Pragmatic OKRs from this year's World OKR Summit:

Thank you for Practicing Product,

Tim

Join my In-Person Workshops in Berlin

I'm excited to bring my beloved in-person workshops back to Berlin in January 2026. You can choose between 1-day workshops on Product Strategy, Product OKRs, or Product Discovery, or opt for the full 3-day experience for you or your team.

(reach out for custom team quotes)

If you consume one thing this week, make it this...

Prototypes vs Products

And if you watch skilled users of each, you’ll see that they utilize their respective tools very differently to get the most out of their tools. This makes complete sense to me because they are each using their respective tools to solve very different problems – building to learn is very different from building to earn. Is it possible that someday (e.g. in the next 3-5 years) the code-generation tools will truly be able to go from prototype to product for complex, enterprise-class solutions? In my mind, this is an open question.

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com

Read more from Product Practice Newsletter

Product Practice #383 When to recognizeYour OKR Planning takes too long READ ON HERBIG.CO PUBLISHED Nov 6, 2025 READING TIME 5 min & 37 sec Dear Reader, It's week three of Q4 planning. Your team has revised the OKRs five times. Leadership wants one more alignment session. The quarter starts in a week, but you haven't actually begun working toward the goals yet. The moment you're tweaking wording instead of committing to a strategic goal, you've crossed from Real Progress into Alibi Progress....

Product Practice #382 Discovery Activitiesover The Discovery READ ON HERBIG.CO PUBLISHED Oct 30, 2025 READING TIME 3 min & 52 sec Dear Reader, Most teams treat Discovery like a season: "We'll do Discovery for Q1, then build in Q2." This creates a problem. It separates learning from building, makes stakeholders impatient, and turns Discovery into something you have to defend rather than a practical way to reduce uncertainty. The real question isn't "Are we doing Discovery?" It's "Are we...

Product Practice #381 How to ConnectNorth Star Metrics and OKRs READ ON HERBIG.CO PUBLISHED Oct 23, 2025 READING TIME 5 min & 25 sec Dear Reader, I once worked with a team whose OKRs read like a best of every company's KPI dashboard: user engagement up 15%, conversion rate improved by 10%, feature adoption increased by 20%. When I asked how these connected to the specific intentions they want to pursue to drive long-term customer and business value, they couldn't link them. Their OKRs looked...