1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
🛠️ The Context Matrix
The Context Matrix​Dear Reader,​ Every level of product management involves two areas: creating context and making sense of it. While creating the context partially depends on the environment you work in, making sense of the context mainly depends on the hard skills a product team has. ​ For Product Strategy, the context consists of internal and external data points about the market, your capabilities, how you plan to differentiate, your mission, and long-term goals. Making sense of it means forming the right relationships between these areas, making choices, and communicating and executing these the right way. For setting Product OKRs, the context contains inputs such as the purpose/mission/vision, Product Strategy, Company OKRs, and Roadmaps. Making sense of these means identifying KRs that capture the product from as many angles as possible, describing changes in behavior (Outcomes), and allowing the team to adjust their actions (leading indicators). The context of Product Discovery results from defined goals and strategic priorities, as well as existing qualitative and quantitative insights about your customers. Making sense requires creating a narrative around the problem space, prioritizing the right research questions and interpreting insights, ideating solutions based on proven challenges, and validating before building. Thank you for practicing Product, ​Tim​ What did you think of this week's newsletter?
As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions. I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
Product Practice Newsletter
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
Product Practice #365 How bol.com kills ideasbased on Discovery Insights READ ON HERBIG.CO PUBLISHED May 30, 2025 READING TIME 5 min & 18 sec Dear Reader, This is the second part of my mini-series on how bol.com, one of Europe’s largest e-commerce companies, shapes its fintech products. Last week, we looked at how they combine regulatory compliance with customer value. This week, we'll look at how they adapt discovery practices to their unique context, leading to killed ideas and adapted...
Product Practice #364 How to shape Fintech Products inside a European €5.9B+ eCommerce Platform READ ON HERBIG.CO PUBLISHED May 23, 2025 READING TIME 4 min & 48 sec Dear Reader, Better product management practices can emerge anywhere. While Silicon Valley companies have long been considered the Standard for product practices, there is immense value in understanding how companies adapt and evolve these practices in different contexts, especially in Europe. This is why I'm starting a...
Product Practice #363 How to IdentifyHigh-Leverage Impacts READ ON HERBIG.CO PUBLISHED May 16, 2025 READING TIME 5 min & 13 sec Dear Reader, An Impact is a metric that describes the achievement of a company- or department-level priority. It's a lagging indicator that changes as a result of multiple compounding efforts, but is not linkable to one individual feature or activity. Most Impacts fall into one of five categories: Growth Engagement Monetization Satisfaction Process Quality From Vague...