The Context MatrixDear Reader, Every level of product management involves two areas: creating context and making sense of it. While creating the context partially depends on the environment you work in, making sense of the context mainly depends on the hard skills a product team has. For Product Strategy, the context consists of internal and external data points about the market, your capabilities, how you plan to differentiate, your mission, and long-term goals. Making sense of it means forming the right relationships between these areas, making choices, and communicating and executing these the right way. For setting Product OKRs, the context contains inputs such as the purpose/mission/vision, Product Strategy, Company OKRs, and Roadmaps. Making sense of these means identifying KRs that capture the product from as many angles as possible, describing changes in behavior (Outcomes), and allowing the team to adjust their actions (leading indicators). The context of Product Discovery results from defined goals and strategic priorities, as well as existing qualitative and quantitative insights about your customers. Making sense requires creating a narrative around the problem space, prioritizing the right research questions and interpreting insights, ideating solutions based on proven challenges, and validating before building. Thank you for practicing Product, Tim What did you think of this week's newsletter?
As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions. I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
This is the last newsletter before my annual writing break for the holidays. After this issue, I will return to your inboxes on January 31, 2025. Product Practice #347 My 2024 Annual Review READ ON HERBIG.CO PUBLISHED Dec 20, 2024 READING TIME 5 min & 28 sec Dear Reader, What I focused on in the second half of 2024 After wrapping up the first half of 2024, the rest of the year was full of highlights. Stepping on stage at Product at Heart. Besides the book, this talk was probably the most...
This is the second to-last newsletter before my annual writing break for the holidays. After next week's issue, I will return to your inboxes on January 31, 2025. Product Practice #346 My Most Popular Ideas of 2024 READ ON HERBIG.CO PUBLISHED Dec 13, 2024 READING TIME 3 min & 25 sec Dear Reader, These five ideas had the biggest impact on my own thinking or my readers and consulting clients throughout 2024: Treating Ways of Working Like Products The core message of my talk at Product at Heart...
Product Practice #345 Four Decision Tree Frameworks Product Managers Need to Know READ ON HERBIG.CO PUBLISHED Dec 6, 2024 READING TIME 2 min & 54 sec Dear Reader, As a highly visual thinker, decision trees are one of my favorite ways to support product teams in making real progress and bringing structure to my thinking. Today, I want to share four of my favorite tree structures and use an outside-in view on Eventbrite to illustrate their usage. MECE Trees The MECE tree structure, invented by...