1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com
🛠️ The Context Matrix
The Context Matrix​Dear Reader,​ Every level of product management involves two areas: creating context and making sense of it. While creating the context partially depends on the environment you work in, making sense of the context mainly depends on the hard skills a product team has. For Product Strategy, the context consists of internal and external data points about the market, your capabilities, how you plan to differentiate, your mission, and long-term goals. Making sense of it means forming the right relationships between these areas, making choices, and communicating and executing these the right way. For setting Product OKRs, the context contains inputs such as the purpose/mission/vision, Product Strategy, Company OKRs, and Roadmaps. Making sense of these means identifying KRs that capture the product from as many angles as possible, describing changes in behavior (Outcomes), and allowing the team to adjust their actions (leading indicators). The context of Product Discovery results from defined goals and strategic priorities, as well as existing qualitative and quantitative insights about your customers. Making sense requires creating a narrative around the problem space, prioritizing the right research questions and interpreting insights, ideating solutions based on proven challenges, and validating before building. Thank you for practicing Product, ​Tim​ What did you think of this week's newsletter?
As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions. I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
Product Practice Newsletter
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com
Product Practice #397 3 Things to Put into YourNext Strategy Document PUBLISHED Feb 27, 2026 READ ON HERBIG.CO Dear Reader, The most effective strategy document I've seen doesn't worry about the looks or format. Whether it's a scrappy Google Doc or a fancy Miro template, what matters is the quality and cohesiveness of the information it contains. Make sure what you cover aligns with your company's expected standards to ensure stakeholder understanding and, consequently, buy-in. But make sure...
Hallo liebe:r Leser:in, English Translation below for internal forwarding to your German colleagues Du lieferst Features aus und wirst nach KPIs gefragt – ohne Verbindung zu Erfolg für Nutzer:innen und Geschäft. Die Strategie deines Unternehmens ist entweder zu vage oder fehlt ganz. Das Ergebnis: Alibi Progress statt echter Wirkung.In meinem Workshop "Strategische Umsetzung statt KPIs abarbeiten – Entwicklung & Messung von Produktstrategie am 4. Mai im Rahmen der Product Owner Days 2026...
Product Practice #396 MECE: Double the Usefulnessof Your Metrics Trees PUBLISHED Feb 19, 2026 READ ON HERBIG.CO Dear Reader, Many resources say your metrics trees need to be "MECE." But how do you do it? MECE stands for: Mutually Exclusive Collectively Exhaustive In the context of metrics trees, this means mapping the individual drivers of an overarching goal in a way that allows us to identify and improve domain-specific levers through selective focus, while creating holistic...