You’re Not a Better Product Manager Because…​Dear Reader,​ Are you at Product at Heart today? Find me for a chat whenever you're in the mood. I love meeting readers in real life. Short one from me this week. Let's get it! I'm a big fan of getting better in context over working towards an absolute "best." But what helps you get better comes in different shapes and forms. Here's where some of these forms can lead you astray. You're not a better PM just because you correctly filled out a Strategy template. You're a better PM because you said no to an opportunistic idea that doesn't fit your strategy and maintained focus for your team. A template might help you communicate this, but it's the result, not the starting point. ​ You're not a better PM just because you write Outcome OKRs. You're a better PM because you prioritize work that moves business and user success metrics. Sometimes, Outcome OKRs will be your best measure to express just that. But sometimes they won't. ​ You're not a better PM just because you talk to customers every week. You're a better PM because you use reliable, first-hand insights to reduce uncertainty. Talking to customers might be a part of that, but don't confuse the hammer with the nail. ​ Did you enjoy this one or have feedback? Do reply. It's motivating. I'm not a robot; I read and respond to every subscriber email I get (just ask around). If this newsletter isn't for you anymore, you can unsubscribe here. Thank you for Practicing Product, ​Tim​ What did you think of this week's newsletter? As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions. I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery. |
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Product Practice #336 How to Build a Product Strategy That Fits Your Company’s Focus READ ON HERBIG.CO PUBLISHED Oct 4, 2024 READING TIME 3 min & 14 sec Dear Reader, Besides being decisive, another attribute that can determine the value of your Product Strategy is how layered it is. The best way to think of the interplay between the Company and Product layers is the magnitude of overlap between each of them: Is the audience you chose for your Product part of the prioritized audience by the...
Product Practice #335 How to Stop Saying Yes to Everything in Your Product Strategy READ ON HERBIG.CO PUBLISHED Sep 27, 2024 READING TIME 3 min & 35 sec Dear Reader, Three weeks ago, I shared with you Why you don’t get Value from your Product Strategy. Today, we're going to talk about the How. Making your Product Strategy decisive means making choices that help answer "What does this allow us to say no to?" Imagine a b2b SaaS Analytics software called Analytico. If your Product Strategy says...
Product Practice #334 How I use OKRs to Write my Book READ ON HERBIG.CO PUBLISHED Sep 20, 2024 READING TIME 3 min & 59 sec Dear Reader, When thinking about measuring the success of writing a book, it's relatively easy to land on metrics like No. of copies sold within a period of time The average ratings on amazon The no. of people pre-ordering or signing up to be notified upon book launch Generated indirect revenue from inquiries or follow-up products sold The problem with these metrics is...