Product Practice #374 How to Go From Customer Problems to Outcome OKRs READ ON HERBIG.CO PUBLISHED Sep 5, 2025 READING TIME 5 min & 18 sec Dear Reader, Most teams skip the hardest part of creating OKRs: translating validated customer problems into meaningful metrics. You've done the discovery work. Your interviews revealed that drivers on your ridesharing platform struggle with shift planning—they can't predict which areas will be busy, leading to wasted time and lower earnings. But instead...
12 days ago • 3 min read
Product Practice #373 Discovery Collaborationis about Skills, not Titles READ ON HERBIG.CO PUBLISHED Aug 29, 2025 READING TIME 3 min & 15 sec Dear Reader, Too many people get fixated on “we have to hire these roles to set up a Product Trio” when, in reality, they can get going from wherever they are. Having one representative from each domain of expertise is ideal, but it’s rarely the reality for product teams. So, instead of waiting until everything’s “in place,” here’s how to get going even...
19 days ago • 3 min read
Product Practice #372 When are you donewith Product Discovery? READ ON HERBIG.CO PUBLISHED Aug 22, 2025 READING TIME 3 min & 45 sec Dear Reader, One of the standard questions I get in discovery coaching and workshops is, "How do I know I have done enough discovery?" I typically smile, because I can get on one of my favorite soapboxes:Think of the end of discovery as the exit of a highway you feel confident enough in taking, based on your surroundings and your current understanding of how...
26 days ago • 4 min read
Product Practice #371 The OKR ParallelUniverse Syndrome READ ON HERBIG.CO PUBLISHED Aug 15, 2025 READING TIME 3 min & 55 sec Dear Reader, Welcome back! I for sure started to miss writing these weekly essays about halfway through my summer break. Between speaking appearances and nudging my book closer to completion, I also enjoyed some time off. I hope you had (or still have) a fantastic summer full of nourishing experiences and some time to recharge. And now, onto this week's essay. Here's an...
about 1 month ago • 3 min read
This is the last newsletter before my annual summer writing break. I will be back in your inbox on August 17. Have a wonderful summer! ☀️ Product Practice #370 My 2025 Mid-Year Review READ ON HERBIG.CO PUBLISHED Jul 4, 2025 READING TIME 4 min & 06 sec Dear Reader, What I focused on in the first half of 2025 Writing and Editing My Book After a big writing push from February to April, I was able to share the first complete draft of my book Real Progress - How to Connect Product Strategy, OKRs,...
2 months ago • 2 min read
Product Practice #369 Product Discovery Triangulation READ ON HERBIG.CO PUBLISHED Jun 29, 2025 READING TIME 4 min & 47 sec Dear Reader, To get to an informed conviction through Product Discovery, product teams often need to be creative. It can be challenging for Product Discovery collaborators to make real progress, especially when they lack an environment that provides the right amount of guidance without being too constraining for Adaptable Product Discovery.That’s why today’s newsletter is...
3 months ago • 4 min read
Product Practice #368 How a Product Vision Board saved my Strategy READ ON HERBIG.CO PUBLISHED Jun 20, 2025 READING TIME 3 min & 53 sec Dear Reader, I once led a newly formed product team that aimed to develop a product to increase the monetization of a specific user segment. I co-led a long Discovery effort that validated and scoped this product. At one point during our Delivery journey, my boss approached the team while I was on leave and asked them what they were trying to accomplish....
3 months ago • 3 min read
Product Practice #367 3 Prompts to help TeamsGo from KPIs to OKRs READ ON HERBIG.CO PUBLISHED Jun 13, 2025 READING TIME 3 min & 56 sec Dear Reader, In theory, distinguishing KPIs from OKRs should be simple. KPIs are reactive metrics you monitor, but only act on when they exceed or drop below a certain threshold. Think revenue or conversion rate. Objectives and Key Results (OKRs) contain proactive metrics that help you measure your progress towards strategic priorities. Consider revenue from a...
3 months ago • 3 min read
Product Practice #366 Why bol.com made itsgoal-setting more pragmatic READ ON HERBIG.CO PUBLISHED Jun 6, 2025 READING TIME 5 min & 30 sec Dear Reader, This is the final part of my mini-series on how bol.com, one of Europe's largest e-commerce companies, shapes its fintech products. After exploring their product definition and discovery practices, let's look at how they've adapted traditional goal-setting frameworks to their reality. Particularly as a function that wears two hats, enabling...
3 months ago • 4 min read