How to Connect Strategy, Goals, and Discovery (LIVE)


How to Connect Strategy,
Goals and Discovery

PUBLISHED

Mar 12, 2026

READ ON

HERBIG.CO

Most product teams don't have a strategy or OKR problem. They have a connection problem. My new Progress Wheel Intensive is a full-day working session for ambitious product teams where we fix that together — using your actual product context, not hypotheticals. Book a call to talk about it.

​Dear Reader,​

Often, the core concepts I share on how teams can make real progress by connecting Strategy, Goals, and Discovery are better explained in images than words.

Like this Sketchnote by Julia Steier (from a talk recording)

Or this mind map by Jerry Odenwelder (after reading my book):

Or, my personal favorite, the Progress Wheel:

For practical guidance on how to live this as a product team...

Get my Book

⭐️⭐️⭐️⭐️⭐️

"A must-read for product managers and leaders who want to break free from surface-level work. This book offers a clear, practical path to connect strategy, discovery, and OKRs in ways that unlock real progress. It’s insightful, grounded, and essential for anyone serious about building better products."

Thank you for Practicing Product,

​Tim

If you consume one thing this week, make it this...

AI is not a value proposition

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com

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Product Practice #418 The Essence of Every Mapping Technique PUBLISHED Jul 24, 2026 READ ON HERBIG.CO Ways we can work together 1️⃣ Order my book: Real Progress: How to Connect the Dots of Product Strategy, OKRs, and Discovery, which readers call "a practical guide you can return to again and again." 2️⃣ Join my Workshop From Staring at KPIs to Prioritizing with OKRs, in 6 Hours, for turning generic dashboard metrics into useful goals, helping you prioritize and measure your work. 3️⃣ Join...

Product Practice #417 User Outcomes are Positively Flipped User Problems PUBLISHED Jul 17, 2026 READ ON HERBIG.CO Dear Reader, Last week, I mapped how OKRs connect to the layers of an Opportunity Solution Tree. But especially the Outcome layer deserves its own issue: turning a customer problem into a team-level Key Result. I first wrote about it in 2023, before I had a name for it. Since then, the positivity flip has become one of the most-used tools in my OKR and Discovery workshops, so...

Product Practice #416 How to Connect OKRs to OSTs PUBLISHED Jul 10, 2026 READ ON HERBIG.CO Dear Reader, OKRs (Objectives and Key Results) help you measure strategic progress. OSTs (Opportunity Solution Trees) are a visual structure for connecting solution and problem spaces to business goals. Let me break down how the layers of an OST connect to the practices of OKR drafting and execution: Layer 1: The Outcome Teresa differentiates between business outcomes, product outcomes, traction metrics...