How to Connect Strategy, Goals, and Discovery (LIVE)


How to Connect Strategy,
Goals and Discovery

PUBLISHED

Mar 12, 2026

READ ON

HERBIG.CO

Most product teams don't have a strategy or OKR problem. They have a connection problem. My new Progress Wheel Intensive is a full-day working session for ambitious product teams where we fix that together — using your actual product context, not hypotheticals. Book a call to talk about it.

​Dear Reader,​

Often, the core concepts I share on how teams can make real progress by connecting Strategy, Goals, and Discovery are better explained in images than words.

Like this Sketchnote by Julia Steier (from a talk recording)

Or this mind map by Jerry Odenwelder (after reading my book):

Or, my personal favorite, the Progress Wheel:

For practical guidance on how to live this as a product team...

Get my Book

⭐️⭐️⭐️⭐️⭐️

"A must-read for product managers and leaders who want to break free from surface-level work. This book offers a clear, practical path to connect strategy, discovery, and OKRs in ways that unlock real progress. It’s insightful, grounded, and essential for anyone serious about building better products."

Thank you for Practicing Product,

​Tim

If you consume one thing this week, make it this...

AI is not a value proposition

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com

Read more from Product Practice Newsletter

Product Practice #407 Your Goal Depends on Another Team — Now What? PUBLISHED May 7, 2026 READ ON HERBIG.CO Dear Reader, Your Key Result says to "Improve Conversion Rate by 7%," but you only control on-site search. You want to drive customer retention, but the marketing team is focused on new acquisition. Most teams respond in one of two ways: they water down the goal until it fits their scope (and lose the ambition), or they keep the big goal and quietly accept they can't move it. Both lead...

Product Practice #406 Why your Company's POV on OKRs matters more than Processes PUBLISHED Apr 30, 2026 READ ON HERBIG.CO Dear Reader, Before I talk with companies about OKR cadences, templates, or tools, I ask them: "What do you expect to change by using OKRs?" The answers take a bit of time. Not because they don't exist, but because OKRs have been treated as a solution without a problem to solve. OKRs haven't been treated as a product, but as a process without purpose. They've chosen a...

Product Practice #405 How to treat Prototypes as Decision-Making Tools PUBLISHED Apr 23, 2026 READ ON HERBIG.CO From Strategy Choice to Planned Experiments in One Workshop In my upcoming live remote workshop From Strategy to Discovery, I take you from sharpening your Product Strategy, to defining leading indicators for measuring progress, all the way to prioritized assumptions you need to derisk end-to-end. Three 4h Live Sessions - Lifetime Material and Recording Access - Real Results Join...