Arrow Left
profile

Product Practice Newsletter

🛠️ PP #301: How to Pick Useful OKRs from KPI Trees

Published 11 months ago • 2 min read

How to Pick Useful OKRs
from KPI Trees

READ ON

​HERBIG.CO​

PUBLISHED

Nov 10, 2023

READING TIME

4 min & 5 sec

​Dear Reader,​

Frameworks must be in service of the intention product teams try to achieve. One of the most helpful ways to do that is by combining them with the attributes and principles of useful Discovery insights, OKRs, or Strategy components.

​As I wrote before, finding valuable metrics for your NSM or OKRs comes down to building your KPI landscape through a KPI tree. Through continuous questions about what a given metric drives or is driven by, you‘ll create your metrics landscape.

But this range of metrics options can be overwhelming, and you shouldn‘t use every metric you could measure. Instead, use practices like the IDLE attributes of useful Product OKRs as a lens to assess the items on your KPI trees to find starting points for your next OKRs.

This could be as simple as a 5-column table. First column: the metric, Other columns: the attributes you look for (like with IDLE). You go through them and check if the attribute is met or not. Where they are met is your starting point for useful KRs.

HOW TO PUT THIS THEORY INTO PRACTICE

  • Define what attributes you‘re looking for to make your OKRs useful. What do they have to do for you, so they‘re worth looking at and making decisions based on them?
  • Create a continuously updated and evolving pool of metrics options by getting together with UX, Engineering, Data, Marketing, etc. Domain experts from your product area.
  • Use your previously agreed attributes to select metrics that are ready to use or that are starting points for further discussions.
  • Ensure to avoid the streetlight effect: If a metric is important but not influenceable and detectable, invest in why it isn’t and what you need to do to change it.

That's (almost) all, Reader. If you enjoyed today's issue, please do reply (it helps with deliverability). If you didn't, you can unsubscribe here.

Thank you for Practicing Product,

Tim

What did you think of this week's newsletter?

​👎​

​Bad​

​🤷‍♂️​

​Meh​

​👍​

​Great​

​Click here if you only want to see what's behind each option​

Content I found Practical This Week

OKRs can be simple

OKRs backfired a little bit, because something that was meant to allow for flexibility and outcome based decision making actually turned into this like really rigid and inflexible system, because everyone would commit to OKRs at the beginning of the quarter, put them into the system, and then couldn’t really budge off of their roadmap for that quarter, because they had committed to these OKRs. And everyone was slightly more focused on whether or not they’d be able to say that they did their OKRs at the end of the quarter, then whether or not we’d actually achieved the outcome. So everyone in product ended up hating it, because there’s a lot of process around it.

Are You Sure You Want to Use OKRs?

If you are spending weeks refining the language of the objective and pinning down just the right metrics, your company is in the business of process management. That’s wasteful. Try to make good OKRs but remember there is a time when you have to say, good enough for now. You don’t want to spend three weeks setting your goals and lose the time you could be working toward them instead. Often people ask me, how do I know what key result to set? How do I know how much it should improve? I say “Go ahead and guess.”

Practical KPI Trees

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the progress of their evidence-informed decisions.

I identify and share the patterns among better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Here are a few ways we can work together:

Learn through my free, in-depth Product Strategy, Product OKRs, or Product Discovery content libraries.

​Hire me to work with you or your team(s) 1:1 in workshops or coaching.

Product Practice Newsletter

Turn Product Theory into Pragmatic Application by Tim Herbig

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

Read more from Product Practice Newsletter

Product Practice #336 How to Build a Product Strategy That Fits Your Company’s Focus READ ON HERBIG.CO PUBLISHED Oct 4, 2024 READING TIME 3 min & 14 sec Dear Reader, Besides being decisive, another attribute that can determine the value of your Product Strategy is how layered it is. The best way to think of the interplay between the Company and Product layers is the magnitude of overlap between each of them: Is the audience you chose for your Product part of the prioritized audience by the...

about 3 hours ago • 3 min read

Product Practice #335 How to Stop Saying Yes to Everything in Your Product Strategy READ ON HERBIG.CO PUBLISHED Sep 27, 2024 READING TIME 3 min & 35 sec Dear Reader, Three weeks ago, I shared with you Why you don’t get Value from your Product Strategy. Today, we're going to talk about the How. Making your Product Strategy decisive means making choices that help answer "What does this allow us to say no to?" Imagine a b2b SaaS Analytics software called Analytico. If your Product Strategy says...

7 days ago • 3 min read

Product Practice #334 How I use OKRs to Write my Book READ ON HERBIG.CO PUBLISHED Sep 20, 2024 READING TIME 3 min & 59 sec Dear Reader, When thinking about measuring the success of writing a book, it's relatively easy to land on metrics like No. of copies sold within a period of time The average ratings on amazon The no. of people pre-ordering or signing up to be notified upon book launch Generated indirect revenue from inquiries or follow-up products sold The problem with these metrics is...

14 days ago • 3 min read