Product Practice #295 |
Dear Reader,
Many product teams perceive the focus on User Outcomes as arbitrary goal-setting and the opposite of serving users. And it‘s easy to understand why.
Many widely shared examples of User Outcomes out there read like this:
„Users buy more tickets“
„Customers use more integrations. “
„Returning shoppers add more items to their basket.“
A product leader recently approached me after a conference talk, sharing his team‘s concerns that Outcomes would just be repackaged business goals. Looking at the above examples, his team would be right. These read like how the company or business wants their customers to behave.
To make Outcomes (aka changes in human behavior) useful, you have to remember that they should describe changes in behavior that are useful to the audience you intend to serve, which requires a proven problem.
Useful Outcomes = Useful for the User
It‘s not enough if Outcomes describe „technically correct“ changes in behavior. Instead, there should be a clear connection between business-informed research intent and insights generated by qualitative and quantitative techniques.
Another way to approach this is to look at Outcomes as flipped user problems:
The simple question teams need to try and answer here is, „How would users whose problems got solved behave?“ This will then be the foundation for finding appropriate measures to set in your OKRs.
If you enjoyed this, you can share the essay on LinkedIn here.
That's (almost) all, Reader. If you enjoyed today's issue, please do reply (it helps with deliverability). If you didn't, you can unsubscribe here.
Thank you for Practicing Product,
Tim
PS: My friend Itamar released his long-awaited book "Evidence-Guided" last week. It's a practical synthesis of the principles taught by Itamar to help companies move away from opinions and towards more evidence. I highly recommend checking it out
Amazon USA: http://amazon.com/dp/B0CJCDP1H7
Amazon UK: http://amazon.co.uk/dp/B0CJCDP1H7
Amazon Germany: http://amazon.de/dp/B0CJCDP1H7
The Early Bird rates for my January 2024 workshops on Product Strategy, Product OKRs, and Product Discovery in Berlin expire on October 10. Secure your spot to make the most of your 2024 L&D budget.
Bundle options are available if you're interested in more than one workshop. For team packages, reply to this email for a custom quote.
GET YOUR TICKETS |
What did you think of this week's newsletter?
Click here if you only want to see what's behind each option
As a Product Management Coach, I guide Product Teams to measure the progress of their evidence-informed decisions.
I identify and share the patterns among better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.
1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.
Product Practice #368 How a Product Vision Board saved my Strategy READ ON HERBIG.CO PUBLISHED Jun 20, 2025 READING TIME 3 min & 53 sec Dear Reader, I once led a newly formed product team that aimed to develop a product to increase the monetization of a specific user segment. I co-led a long Discovery effort that validated and scoped this product. At one point during our Delivery journey, my boss approached the team while I was on leave and asked them what they were trying to accomplish....
Product Practice #367 3 Prompts to help TeamsGo from KPIs to OKRs READ ON HERBIG.CO PUBLISHED Jun 13, 2025 READING TIME 3 min & 56 sec Dear Reader, In theory, distinguishing KPIs from OKRs should be simple. KPIs are reactive metrics you monitor, but only act on when they exceed or drop below a certain threshold. Think revenue or conversion rate. Objectives and Key Results (OKRs) contain proactive metrics that help you measure your progress towards strategic priorities. Consider revenue from a...
Product Practice #366 Why bol.com made itsgoal-setting more pragmatic READ ON HERBIG.CO PUBLISHED Jun 6, 2025 READING TIME 5 min & 30 sec Dear Reader, This is the final part of my mini-series on how bol.com, one of Europe's largest e-commerce companies, shapes its fintech products. After exploring their product definition and discovery practices, let's look at how they've adapted traditional goal-setting frameworks to their reality. Particularly as a function that wears two hats, enabling...