Product Practice #433 Could You Run YourFirst OKR Check-In Today? PUBLISHED Nov 6, 2026 READ ON HERBIG.CO Dear Reader, One question I asked in an OKR workshop this week was: “Can you check in on these in two weeks?”Imagine an online clothing store where customers often order two sizes of the same shirt and return one. The team wants to help shoppers choose a size they’ll keep. They decide to try a size guide on their best-selling shirt.A reasonable Key Result would be to reduce the share of...
about 11 hours ago • 2 min read
Product Practice #431 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 23, 2026 READ ON HERBIG.CO Dear Reader, Last week, Julia and I taught our new The AI-Powered PM: From Hype to Agentic Application workshop, and I wanted to share my top three takeaways across our material and participants' takeaways: #1 Effortless Agentic Building Enables True Product Creativity Once everyone locked in on the fundamental agent components of user prompt, system prompt, context, and output,...
15 days ago • 2 min read
Product Practice #430 How to Think About Product Strategy in the Age of AI PUBLISHED Oct 16, 2026 READ ON HERBIG.CO Dear Reader, Two weeks ago, I had the incredible opportunity to be on Akash's Product Growth Podcast. Now that the episode is out, I can finally share it with you as well. I typically don't put podcast episodes front and center in this newsletter, but since this is more of a 1-hour AI Product Strategy Masterclass than an audio-only podcast, I think it's one of the best pieces of...
21 days ago • 1 min read
Product Practice #429 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 11, 2026 READ ON HERBIG.CO Meet Me Next Week at Just Product 2026 Get your Ticket Dear Reader, When a leadership team wants to introduce OKRs, it can be tempting to start by turning every bullet point of your strategy into an OKR. But a long list of priorities will still compete for the same time and attention, even when it gets repackaged. Before moving into OKR drafting, I like to work through this...
26 days ago • 2 min read
Product Practice #428 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 5, 2026 READ ON HERBIG.CO Dear Reader, Sorry for the slip in sending this one out on Friday. To make up for it, there will be (for the first time ever) two newsletters going out this week. Recently, a CPO told me about an engineer who had used AI to develop a proposal. But when the decisions in it were questioned, the engineer kept referring him back to the output. The CPO wondered how that conversation...
about 1 month ago • 2 min read
Product Practice #427 Your Strategy names one audience; weak evidence describes another PUBLISHED Sep 24, 2026 READ ON HERBIG.CO Dear Reader, One of the most common questions that came up in my recent Strategy to Execution workshop at the ProductLab conference revolved around intentional strategic audiences vs. reactive chasing of new business. Many teams either operate where the company focuses on all customers of a given market (i.e., "all lawyers") or throw a wishful-thinking segment out...
about 1 month ago • 3 min read
Product Practice #426 You don’t need toinvestigate every problem PUBLISHED Sep 18, 2026 READ ON HERBIG.CO Dear Reader, Discovery without direction leads to endless exploration. Teams can feel overwhelmed, believing they must investigate every problem. Your strategic audience choices determine which customer feedback deserves priority investigation, while discovery insights reveal whether your strategic assumptions about customer problems and competitive positioning hold up in practice. This...
about 2 months ago • 1 min read
Product Practice #425 What Part of YouIs Making the Decision? PUBLISHED Sep 11, 2026 READ ON HERBIG.CO Dear Reader, For much of my career, I’ve helped product teams work through uncertainty. Chilling with my buddy King Arthur at Tintagel Castle I challenged assumptions, introduced frameworks, and helped people make better decisions when there was no obvious answer. While I still love doing that work, I’ve become increasingly interested in a deeper question over the past six years: From where...
about 2 months ago • 3 min read
Product Practice #424 Linked Better Practices over Stacked Best Practices PUBLISHED Sep 4, 2026 READ ON HERBIG.CO Dear Reader, “Let’s prioritize by value.” Value for whom? That was the question I explored in last week's essay Business Value, Customer Value, and Team Value Are Different Arguments. Today, let's demystify the term value even further. Nothing is inherently valuable. The same opportunity can have different value under different strategies. For that narrative to check out, we need...
2 months ago • 1 min read