profile

Product Practice Newsletter

Turn Product Theory into Pragmatic Application by Tim Herbig

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes.

Featured Post

🛠️ What Should Strategy, OKRs, and Discovery Allow You To Do?

Product Practice #323 What Should Strategy, OKRs, and Discovery Allow You To Do? READ ON HERBIG.CO PUBLISHED May 24, 2024 READING TIME 3 min & 54 sec Dear Reader, It’s tempting to focus the process of practicing Strategy, OKRs, and Discovery on technical correctness. Does the Objective not have a number? Cool! Do you interview one customer per week? Great - Let’s move on. But that’s a pattern of Alibi Progress: prioritizing technical correctness over everyday value. Whenever these ways of...

4 days ago • 4 min read

Product Practice #322 Linked Better Practices over Stacked Best Practices READ ON HERBIG.CO PUBLISHED May 17, 2024 READING TIME 5 min & 32 sec Dear Reader, Your Product Strategy is not just a fill-in-the-blanks statement you put on a slide or the canvas you fill out. It’s a powerful tool, the coherent connection of individual patterns and components, that guides your every move, no matter the format in which you display these. BUT, once you have articulated your choices, you can use concise...

11 days ago • 3 min read

Product Practice #321 MVPs ≠ Experiments READ ON HERBIG.CO PUBLISHED May 10, 2024 READING TIME 2 min & 42 sec Dear Reader, Don’t make the mistake of “Let’s test this assumption with an MVP.” I called out MVPs for being too expensive for shortening the lead time towards reducing uncertainty during Product Discovery back in 2017: As Casey Winters defined it, “An MVP is all about delivering value to users by building the smallest product you can to test a hypothesis. You ship to learn, which...

18 days ago • 2 min read

Product Practice #320 Assumptions vs. Experiments vs. Hypotheses READ ON HERBIG.CO PUBLISHED May 3, 2024 READING TIME 3 min & 48 sec Dear Reader, “Make sure you treat this as an experiment.” “Our working hypothesis is that people want this.” Are any of these familiar? Your team (or the entire organization) might regularly mix up the terms assumptions, experiments, and hypotheses, which can create confusion at best. Let’s clarify what each of these means. An Assumption is a statement about...

25 days ago • 3 min read

Product Practice #319 A Product Coach Walks into a Bar Full of UX Researchers... READ ON HERBIG.CO PUBLISHED Apr 26, 2024 READING TIME 5 min & 01 sec … and says, "I'm looking for actionable insights." The bartender replies, "Well, you're in luck! We serve them straight up, no bias added." (thanks for helping me complete this pun, ChatGPT). Dear Reader, Lately, there has been a lot of (necessary and unnecessary) talk about the collaboration between Product and UX practitioners. Independent but...

about 1 month ago • 4 min read

Product Practice #318 How does your Traffic Light Strategy look? READ ON HERBIG.CO PUBLISHED Apr 19, 2024 READING TIME 4 min & 37 sec Dear Reader, Here’s the good news: Your Product Strategy doesn’t have to be 100% proven and watertight based on evidence before you can start sharing and working on it. Instead of trying to hide the assumptions present in your strategy, embrace them by using what I like to call the “Traffic Light Strategy.” This ties in with the idea that your Strategy consists...

about 1 month ago • 3 min read

Product Practice #317 From Product Strategy to OKRs READ ON HERBIG.CO PUBLISHED Apr 12, 2024 READING TIME <1 min Dear Reader, This week, I conducted a webinar that turned into a mini-workshop with airfocus (Disclaimer: I'm an Angel Investor in them). In it, I used a made-up mock case to work with the audience through making Product Strategy choices within the constraints of a Company Strategy and how to turn these into possible quarterly KRs. Without further ado, here's the full recording,...

about 2 months ago • 2 min read

Product Practice #316 Don't turn Continuous Discovery into Dogmatic Discovery READ ON HERBIG.CO PUBLISHED Apr 5, 2024 READING TIME 2 min & 41 sec Dear Reader, When I recently talked to Vivek Kumar for my work-in-progress book, this insight stood out: "The biggest moat you can always have is how fast you can learn." And a recurring theme in a recent Product Discovery workshop was to hold every decision in Product Discovery against "whether it helps reduce lead-time to actionable insights (aka...

about 2 months ago • 3 min read

Product Practice #315 How to Define Metricsfor Internal Products READ ON HERBIG.CO PUBLISHED Mar 29, 2024 READING TIME 3 min & 37 sec Dear Reader, Most metrics examples focus on popular and external-facing products. Let's discuss how to define metrics for internal products. I'm a fan of going back to the basics: Any metrics framework should help you measure value delivered to or changes created for whoever your audience is. And guess what? Even internal product teams have an audience: The...

2 months ago • 4 min read

Product Practice #314 It’s all Just Metrics READ ON HERBIG.CO PUBLISHED Mar 22, 2024 READING TIME 3 min & 09 sec Dear Reader, Let’s retire the idea that OKRs, North Star Metrics, or KPIs are some sort of mystical construct. I’ve written about the difference between these approaches to using metrics. But since then, I’ve seen many teams hide behind the theater these different metrics frameworks can create, getting lost in alibi progress. It’s time to remind ourselves of one universal truth: No...

2 months ago • 3 min read
Share this page