How to Think About Product Strategy in the Age of AI


How to Think About Product Strategy in the Age of AI

PUBLISHED

Oct 16, 2026

READ ON

​HERBIG.CO​

​Dear Reader,​

Two weeks ago, I had the incredible opportunity to be on Akash's Product Growth Podcast. Now that the episode is out, I can finally share it with you as well.

I typically don't put podcast episodes front and center in this newsletter, but since this is more of a 1-hour AI Product Strategy Masterclass than an audio-only podcast, I think it's one of the best pieces of work I've put out to date:

video preview​

Thank you for Practicing Product,

​Tim​

Ways we can work together

1️⃣ Order my book: Real Progress: How to Connect the Dots of Product Strategy, OKRs, and Discovery, which readers call "a practical guide you can return to again and again."

2️⃣ Learn about my in-house training and coaching options for product teams, with a focus on creating strategic clarity, setting pragmatic goals, and implementing real-life discovery practices to reduce risk

​

Who is Tim Herbig?

As a Product Management Coach, I guide Product Teams to measure the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product Strategy, Product OKRs, and Product Discovery.

Product Practice Newsletter

1 tip & 3 resources per week to improve your Strategy, OKRs, and Discovery practices in less than 5 minutes. Explore my new book on realprogressbook.com

Read more from Product Practice Newsletter

Product Practice #429 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 11, 2026 READ ON HERBIG.CO Meet Me Next Week at Just Product 2026 Get your Ticket Dear Reader, When a leadership team wants to introduce OKRs, it can be tempting to start by turning every bullet point of your strategy into an OKR. But a long list of priorities will still compete for the same time and attention, even when it gets repackaged. Before moving into OKR drafting, I like to work through this...

Product Practice #428 Linked Better Practices over Stacked Best Practices PUBLISHED Oct 5, 2026 READ ON HERBIG.CO Dear Reader, Sorry for the slip in sending this one out on Friday. To make up for it, there will be (for the first time ever) two newsletters going out this week. Recently, a CPO told me about an engineer who had used AI to develop a proposal. But when the decisions in it were questioned, the engineer kept referring him back to the output. The CPO wondered how that conversation...

Product Practice #427 Your Strategy names one audience; weak evidence describes another PUBLISHED Sep 24, 2026 READ ON HERBIG.CO Dear Reader, One of the most common questions that came up in my recent Strategy to Execution workshop at the ProductLab conference revolved around intentional strategic audiences vs. reactive chasing of new business. Many teams either operate where the company focuses on all customers of a given market (i.e., "all lawyers") or throw a wishful-thinking segment out...